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Video of Webinar: how to run an ICO


1.5h Video of Webinar: how to run an ICO

Our team has run 3 ICOs so far:

  • First Blood ($5.8 mil in less than 1 minute): token 1ST
  • Lampix ($14.2mil in 10 days): token PIX
  • Air Fox ($15mil over 2 months): token AIR

In this webinar you will learn our strategies for:

1. Marketing
2. Token and Smart Contract Structuring
3. Affiliates/Bounties
4. Advisors and Team Building
5. Messaging and PR
6. And more…

Our team has run or is running presently the following ICOs










  • Drop Deck: using blockchain to incentivize all actors in cross-boarded credit to enterprises
  • Well: globalizing healthcare allowing patients in any country to receive doctor opinions and advice in their language from top healthcare providers
  • FIX: Complete infrastructure to run the crypto-to-crypto fixed income market
  • Opiria: buy and sell in a transparent way people’s opinion and polls
  • Arcona: real estate for the augmented reality world
  • MWH: buy and sell electricity in real time in decentralized markets
  • And more…

Our 1h webinar will take participants step by step over our method of running ICOs.

Webinar Content

I. General introduction

a. Introduction

b. Why do an ICO?

c. Plan: Gannt

d. Token functionality and blockchain functionality

Concept: Blockchain added value and token design/function

e. What companies need to have in place already (track record of execution, team credibility, company track record, institutional investors, traction in market, existing product and services, etc.)

Concept: ICO financing – Pre ICO – ICO

f. Timelines: prep docs – marketing 2 months- ICO 1 month

Concept- scarcity, offer and demand – with examples

g. ICO structure:

  • number of tokens
  • price considerents
  • discounts structure and how to communicate it
  • token split – team, reserves, public

II. The ICO steps

Step 1: White paper –the idea/vision and size, structure (executive intro, short version, long version), content, check list

Concept: The team – with examples

Step 2: Website – Structure, content, check list

Concept: The counter

Step 3: Translations -Languages recommended and why (market size, flow)

Step 4: pre-ico – Channels, Funds, Geographies, importance of face to face, agents, prices

Concept: ICO Token Smart contract- with examples

Step 5: Technology Smart contract – code, deployment, how to interact with it, how to control it (, wallets, Etherscan, Multisig, etc.)

Step 6: Legal – KYC, token purchase agreement, securities, to whom should we market

Step 7: Tax – trade off security vs income, and ideas

Concept: Marketing- what is it, and how it works

Step 8: Marketing –List of channels we used, with click through ratios, contacts, costs, and marketing statistics. Categories of channels, expected ROI, timing and budgets, geographical considerations, etc.

Step 9: Post ICO – how to see the tokens, exchanges to list on


George Popescu – CEO ICO Consulting

George Popescu
George Popescu

 Linked In Profile

Hartej Sawhney – CEO Hosho Group

Hartej Sawhney

Linked In Profile


Why do an ICO?

  1. ICOs solve an old problem: it gets companies a core user base. Companies like Facebook , Twitter , Fedex and more had to go through tricks or get lucky to acquire critical user mass. ICOs solve this issue as you can also hear here.
  2. ICOs are the native blockchain method to raise funds. It is better adapted for fund raising than traditional VC means for blockchain companies.
  3. More money has been raised in ICOs than via traditional VC channels :


Will ICOs still be around in X months or years?

  • We believe the next company like Google, Facebook, Apple will be built using Blockchain, Tangle and similar technologies. ICOs are a unique way that enable all investors of any size to participate in this new ecosystem for very cheap. The web revolution of the late 90s created a Venture Capitalism industry which is now organized, codified and very efficient. In the same way, we believe ICOs are the method that will finance and enable this next revolution. Therefore, we believe the ICO market is going to be more organized, more regulated and a more professional approach to ICOs will be needed as time goes but the ICO market is not going away.

Are ICOs illegal?

  • Companies and ICO participants must follow all local rules. ICOs are not a way to avoid rules and regulations. They are a technology enabled way of creating an ecosystem of participants, community members and more.

Webinar structure

  • 1-hour presentation
  • 30 min questions


  • Webinar will be in English
  • Time: start, 9am Saturday October 21st
  • Live Q&A with the intervening at each step


Contact us

Skype: gapopescu

Email: george @ lending – times . com

Phone : +1 617 418 3928

Whatsapp : +1 617 784 0472

Telegram @gapopescu

Wechat: gapopescu


About the author

George Popescu

Serial entrepreneur.

George sold and exited his most successful company, Boston Technologies (BT) group, in 2014. BT was a technology, market maker, high-frequency trading and inter-broker broker-dealer in the FX Spot, precious metals and CFDs space company. George was the Founder and CEO and he boot-strapped from $0 to a $20+ million in revenue without any equity investment. BT has been #1 fastest growing company in Boston in 2011 according to the Boston Business Journal and the only company being in top 10 fastest in 2012-13 as it was #5 in 2012. BT has been on the Inc. 500/5000 list of fastest growing companies in the US for 4 years in a row ( #143, #373, #897 and #1270). After the company sale in July 2014 until February 2015 George was Head-of-Strategy for Currency Mountain ( ), a USD 100 million+ holding company focused on retail and medium institutional currencies, precious metals, stocks, fixed income and commodities businesses.

• Over the last 10 years, George founded 10 companies in online lending, craft beer brewery, exotic sports car rental space, hedge funds, peer-reviewed scientific journal ( Journal of Cellular and Molecular medicine…) and more. George advised 30+ early stage start-ups in different fields. George was also a mentor at MIT’s Venture Mentoring Services and Techstar Fintech in NY.

• Previously George obtained 3 Master's Degrees: a Master's of Science from MIT working on 3D printing, a Master’s in Electrical Engineering and Computer Science from Supelec, France and a Master's in Nanosciences from Paris XI University. Previously he worked as a visiting scientist at MIT in Bio-engineering for 2 years. George had 3 undergrad majors: Maths, Physics and Chemistry. His scientific career led to about 10 publications and patents.

• On the business side, Boston Business Journal has named me in the top 40 under 40 in 2012 in recognition of his business achievements.

• George is originally from Romania and grew up in Paris, France.

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